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Practical guides for founders and indie hackers deciding whether an affiliate program is worth it, how to launch one, and what it really costs.
Affiliate marketing pays someone else only when they bring you a sale. Here is how it works, who pays whom, and when it beats buying ads.
November 2, 2026 · 6 min read
Read the guideA tracked sale is not an approved commission, and an approved commission is not money in a bank account. Here is every state a commission passes through, and why the order matters.
October 28, 2026 · 6 min read
Affiliate marketing can give a startup a sales channel that costs nothing until it works. It can also attract the wrong partners and erode margin. Here is how to tell which one you will get.
October 21, 2026 · 6 min read
A subscription is only one line of the bill. Compare subscription, revenue share, payout fees and contracts, with worked costs at two commission levels.
October 14, 2026 · 7 min read
You built the product. Now you need people to hear about it. Affiliate marketing can turn other people's audiences into distribution, without a monthly software bill.
October 7, 2026 · 6 min read
You do not need a personal network or a partner marketplace to start. A list, a specific pitch and a useful offer will get you further than volume.
September 30, 2026 · 7 min read
Pay for validated sales, not for software. Publishers keep 100% of the commission you advertise.
Start for free