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Practical guides for founders and indie hackers deciding whether an affiliate program is worth it, how to launch one, and what it really costs.
Blog
How a young company decides, launches and runs an affiliate program.
Affiliate marketing can give a startup a sales channel that costs nothing until it works. It can also attract the wrong partners and erode margin. Here is how to tell which one you will get.
October 21, 2026 · 6 min read
You do not need a personal network or a partner marketplace to start. A list, a specific pitch and a useful offer will get you further than volume.
September 30, 2026 · 7 min read