Affiliate 101
What is affiliate marketing? A plain-English guide for founders
Affiliate marketing pays someone else only when they bring you a sale. Here is how it works, who pays whom, and when it beats buying ads.
November 2, 2026 · 6 min read
Blog
Affiliate marketing, without the guesswork.
Practical guides for founders and indie hackers deciding whether an affiliate program is worth it, how to launch one, and what it really costs.